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Parrot is the Nokia of the Drone Industry

Parrot is the Nokia of the Drone Industry

The drone industry is advancing every day, and yet Parrot is doggedly sticking to inferior designs such as fixed cameras. The result? It’s falling behind, with DJI willingly taking its place as the industry powerhouse. Let’s compare Parrot’s current status to that of Nokia when it was in its downfall. Nokia was the pioneer of

The drone industry is advancing every day, and yet Parrot is doggedly sticking to inferior designs such as fixed cameras. The result? It’s falling behind, with DJI willingly taking its place as the industry powerhouse.

Let’s compare Parrot’s current status to that of Nokia when it was in its downfall. Nokia was the pioneer of mobile phones and was the undisputed market leader before the advent of smartphones. Yet, it failed to adapt quickly to the changing industry, leading to its financial performance falling off a cliff, and its eventual sale to Microsoft in 2014.

Parrot similarly was the forerunner of consumer drones in the mainstream market. Its AR. Drone was revolutionary when it launched, but then newer products didn’t garner the same attention. It took Nokia three years to develop their MeeGo OS, only to scrap it when it quickly became obsolete. Parrot then developed the Bebop drone, and on launch it was poorly received for being much behind the competition.

And yet, while Parrot offers products that are inferior to other professional solutions, they’re also too expensive to appeal to casual users. Consider, for instance, Parrot’s AR. Drone 2 which is in excess of three times more expensive than competing solutions such as the UDI 818A.

Parrot will have to make a quick shift in its strategies if it wants to survive in this market. If not, it will most likely fall the way of Nokia and drop out of sight.

How do you feel about Parrot’s chances of survival? Will it follow in Nokia’s footsteps or do you think that it still has a strong enough presence in the market to influence the industry? Have your say by dropping a comment below!

Image via Twitter: Conflict News

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