Drones are a new technology but they are changing the world of business. Yet in a rural area, the challenges are different from an urban area. That’s because those working and living in rural areas may not immediately see the benefits of drones for their operations. So how to you operate a drone business, or
Drones are a new technology but they are changing the world of business. Yet in a rural area, the challenges are different from an urban area. That’s because those working and living in rural areas may not immediately see the benefits of drones for their operations.
So how to you operate a drone business, or a video business that uses drones, in a rural area and make it rewarding?
Tips for Succeeding with a Rural Drone Business
To do it right, you will want to take the following steps into consideration.
- Getting Your Name Out: This is one of the trickiest things with any business, but especially true for a drone business in rural area. You need to not only get your name out, but also help people understand what you do and how it will benefit them. Many may not quite know what drones can do, or they may feel drones are something that will invade privacy. Your goal is to show them how a drone can help them, and why they should hire you.
- Define Your Area: If you are in New York City, you can reach millions of people in a small geographical area. If you are in Saskatchewan, or a rural area, you will need to cast an area the size of some states to just catch a few hundred thousand potential customers. Determine where you want to focus, and how you want to go about getting customers for your business.
- Know The Rules: Even if you are only flying over farms, you need to know the rules. Flying over a farm without permission in Canada is a violation of the Criminal Code of Canada. The FAA also has rules governing the use of drones for commercial purposes. Know the rules and get certified so you can be more legitimate in the eyes of your customer, while at the same time avoiding harsh fines.
- Teach: Want to get your name out there in a rural area? Host free seminars to show people what drones can do for them. A 70-year-old farmer may not see the benefit of a drone until you show them how they can check their livestock without ever leaving the porch. A real estate agent may not see the point until you can show them stunning aerial photography.
The key is that you really need to get out there and essentially teach people about drones, while at the same time, selling them on your business. So dive into the business and the rewards will come.
Image via Flickr: Lima Pix